OnLive, the pioneer of cloud gaming, launches its on-demand video game service today at the 2011 Eurogamer Expo in London.  Gamers across the UK can sign up for free at www.onlive.co.uk and instantly play about 150 top-tier games via almost any broadband Internet connection on their HDTV, PC or Mac and soon on iPad and Android® tablets.

“We’re excited to bring an incredible range of social features to the UK that are unique to the OnLive world,” said John Spinale, OnLive VP of Games and Media. “OnLive UK gamers will immediately find themselves immersed in OnLive’s international massive spectating and voice chat community, which adds an unprecedented dimension to the gaming experience.”

OnLive is a revolutionary new concept in video games, instantly delivering the latest high-end games on demand through the Internet to virtually any device, regardless of its performance capabilities, with the simplicity of streaming video. No console, no high-end computer, no discs, no huge downloads. Plus unprecedented community features like massive spectating, Facebook integration, Brag Clip® videos and spectating voice chat, both throughout the UK and across the Atlantic.

“OnLive is incredibly excited to bring instant-play, on-demand cloud gaming to the UK,” said Steve Perlman, OnLive Founder and CEO. “OnLive is an entirely new way of experiencing top-tier video games, anywhere, anytime and on virtually any connected device, whether TV, PC, Mac or tablet, with awesome cloud-powered features and community unlike anything you’ve ever seen before. UK gamers, welcome to OnLive!”

A flurry of UK launch promotions* are in store for new UK OnLive members:

-          First-time OnLive purchasers can get their first OnLive PlayPass Game for just £1, a £39.99 value

-          BT broadband customers can get 100+ PlayPack Games for FREE for 3 months in addition to the OnLive PlayPass £1 game offer, a £20.97 value

-          Eurogamer Expo attendees can get a FREE OnLive Game System (while supplies last), a £69.99 value

*Promotions subject to terms, conditions and limitations

Games on offer include Deus Ex: Human Revolution, DiRT 3, Homefront, F.E.A.R. 3, Assassin’s Creed: Brotherhood and LEGO Harry Potter: Years 1-4. Play single player or multiplayer with a variety of voice chat modes. What’s more we’ve already had chance to put Deus Ex through it’s paces over at GC Towers and can happily report it works, expect a more detailed look at the platform in the coming days.