EA has announced that Hollywood director, Michael Bay, has joined forces with racing franchise Need for Speed to deliver a one-of-kind, blockbuster television commercial for upcoming racer Need for Speed The Run.

To create this unique promotional spot, Bay spent time playing the game and spoke with the creative production team to get a feel for the game and franchise. In the trailer, Bay brings his vision and signature high-octane Hollywood style to The Run, adding his own unique approach – read ‘explosions’ then.

“Working with Michael and his company, The Institute (theinstitute.tv), was such an honour. He’s known for delivering exhilarating, over-the-top, action – exactly what players are looking forward to experiencing in Need for Speed The Run,” said Jason DeLong, the game’s Executive Producer. “We knew from the moment we met with Michael that he was the perfect person to bring our game to life for gamers seeking non-stop action.”

See the trailer here: