When Ash, Prince of Hell, gets caught in the tub with his rubber duck by his fellow hellish monsters he does what all reasonable manifestations of evil do: sets out to kill them all.

Hell Yeah! is a side-scrolling beat-em-up with the kind of brash, bold visuals which invoke memories of Capcom’s Viewtiful Joe and, I think it’s fair to say, more than a little of the same tongue-in-cheek style humour.

Developed by Arkedo Studio and set to be published by Sega, Hell Yeah! is billed as ‘a game designed to clear your mind, put a smile on your face and bring a little bit of peace to mankind.’ After tracking its developement for a while I’ve no hesitation in saying that it’s not only set to be one of the more weird and wonderful creations at this year’s E3, but a game rapidly gaining ground on ‘must see’ games of this year’s show.

Expect it to release this summer as a download-only title for Xbox 360, PS3 and PC.